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Sydney Sweeney appears in holiday-themed ads for her lingerie brand Syrn
What happened
Sydney Sweeney appeared in a series of ads for her lingerie brand, Syrn, that reference holiday films. The ads were shared on Instagram. The 29-year-old Euphoria star wore lingerie from the brand in the campaign.
Side by side
The Daily Beast frames the story around Sweeney "doubling down on baring all" and having "no intention of covering up," emphasizing a pattern of revealing campaigns.
- TDBSydney Sweeney Faces Backlash Over ‘Disgusting’ Lingerie AdsThe Daily Beast · Left
- TDBSydney Sweeney Doubles Down on Baring All in New Holiday AdsThe Daily Beast · Left
No outlet on this side covered it.
The New York Post uses playful language like "Meet Sydney Lou Who" and describes a "risqué twist," while the Daily Mail describes the lingerie as "skimpy" and connects the campaign to a previous "shock naked campaign" and "naked ad campaign."
- DMSydney Sweeney grabs attention as she shaves her face before sticking her tongue out while modelling lingerie from her SYRN lineDaily Mail · Lean Right
- DMSydney Sweeney slips into skimpy lingerie to recreate classic holiday films... after shock naked campaignDaily Mail · Lean Right
- NYPSydney Sweeney puts a risqué twist on Christmas classics in new Syrn lingerie campaignNew York Post · Right
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